Bên cạnh Phân tích+Sửa bài"The chart shows British Emigration to selected destinations between 2004 and 2007" IELTS WRITING TASK 1 (bar graph), IELTS TUTOR cũng cung cấp luyện đề: ETHNOGRAPHY IN BUSINESS IELTS LISTENING SECTION 4.
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II. Đề bài & Audio Luyện đề: ETHNOGRAPHY IN BUSINESS IELTS LISTENING SECTION 4
Questions 31 – 40
Complete the notes below. Write ONE WORD ONLY for each answer.
ETHNOGRAPHY IN BUSINESS
Ethnography: research which explores human cultures
It can be used in business:
- to investigate customer needs and 31…………….
- to help companies develop new designs
Examples of ethnographic research in business
Kitchen equipment
- Researchers found that cooks could not easily see the 32…………….. in measuring cups.
Cell phones
- In Uganda, customers paid to use the cell phones of entrepreneurs.
- These customers wanted to check the 33…………….. used.
Computer companies
- There was a need to develop 34 ………. to improve communication between system administrators and colleagues.
Hospitals
- Nurses needed to access information about 35…………….. in different parts of the hospital.
Airlines
- Respondents recorded information about their 36…………….. while travelling.
Principles of ethnographic research in business
- The researcher does not start off with a hypothesis.
- Participants may be selected by criteria such as age, 37………………. or product used.
- The participants must feel 38……………… about taking part in the research.
- There is usually direct 39………………. of the participants.
- The interview is guided by the participant.
- A lot of time is needed for the 40……………… of the data.
- Researchers look for a meaningful pattern in the data.
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